MUMBAI: Radio One 94.3 FM has entered into an MOU with the Symbiosis International University to offer an Advance Certificate Course in Radio Management at the SIMC campus in Pune beginning 5 October, 2009.
This will be launched on 20 September at the National Radio Meet conducted by Symbiosis Institute of Media and Communications, Pune.
The six month course will cover all the aspects of radio right from the Regulatory Framework, to Programming / Production / On Air, Sales and Marketing and explore future radio trends. The course will be conducted twice a year and will have 100 hours of classroom teaching followed by practical training for the students at any of Radio One’s seven cities namely Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Chennai, and Kolkata. The toppers of the course are likely to get an opportunity to visit radio stations in London or get a refund of their fees apart from exploring opportunities to work with Radio One. This initiative is likely to extend to the Bangalore campus of SIU also in the near future.
Apart from the certificate course Symbiosis students will run their own show on Radio One in Pune between 4 – 5 pm everyday called Symbi FM, which will cover topics of youth interest interspersed with the music that the youth enjoys. This would allow the students to get a feel of the business of radio from not just a programming perspective but also advertising sales for the hour will be handled by the Symbiosis students under the guidance of Radio One’s sales team.
"Radio One has always been a metro innovator and we had a vision to create a complete radio education initiative with true business integration. This initiative with Symbiosis is the most exciting one to emerge. We share this common vision with Dr. Vidya Yeravdekar and Prof Ujjwal Chowdhury to allow students to go beyond just learning about radio to ‘feeling radio’ from a practical perspective," said Radio One MD Vineet Singh Hukmani.
"This is a true industry academia partnership, which is so relevant to the needs of change in the higher education sector and we at Symbiosis are glad to lead the change with this initiative with Radio one," added Symbiosis principal director Dr. Vidya Yeravdekar.