RCOM rolls out Simply Music Packs post Universal tie-up

MUMBAI: Reliance Communications has commenced the market roll-out of Simply Music Initiative by launching two special Simply Music Packs. This is the first consumer effort launched by Reliance Communications as part of its exclusive partnership with Universal Music Group.

Simply Music offers a holistic music experience with services like exclusive caller tunes, ring tones, Mobile Radio Web Streaming, Full tracks etc for all Reliance customers across GSM and CDMA networks. Simply Music comprises of two unique packs – Gold and Platinum.

The Simply Music Gold Pack will comprise three full length tracks, three ringtones, four callertunes and 30 minutes mobile Radio Web streaming. This pack will be available for a monthly subscription of Rs 25.

The Simply Music Platinum Pack will comprise 10 full length tracks, 10 ringtones, 10 callertunes and 100 minutes of mobile Radio Web streaming. The Platinum pack will be available for a monthly subscription of Rs 99.

RCOM recently inked a deal with Universal Music to offer music-related services and content across RCOM’s GSM, CDMA, 3G Mobile and Wireless Broadband platforms. The agreement between Reliance Communications and Universal Music has been signed with a commitment of substantial investments to be made by both the parties to offer 360 degree music experience to customers across all platforms including Voice, WAP, Web, IVR, Blog & through On-Ground Events.

Reliance Communications president marketing – wireless business Mahesh Prasad said, “The Universal Music partnership will be leveraged to launch Simply Music Initiative for our 110 million mobile customers with an all around never before music experience across multiple channels and extended to 3G customers at its launch. The Simply Music Initiative will keep the customer engaged on an ongoing basis by providing exclusive and differentiated music content.”

RCOM and Universal Music will also arrange exclusive Indian concerts with Shaan, Sunidhi Chauhan, Mohit Chauhan and others. The partners will also line-up international concert with contemporary pop singers currently ruling the billboard charts worldwide.