Mumbai: Red FM’s new sound, which has recently hit the airwaves started with a vision to add a new twist to Red FM’s Bajaate Raho sound. Red FM roped in music producer Sachin Gupta to render its new foot-tapping jingle.
The jinglr can be described as a harmony of varied sounds, which are very distinctly Indian and at the same time convey Red FM’s inherent brand attitude and USP. It also has the likes of Monali of Zara Zara fame and Jaspreet of Indian Idol 3 fame lending their voices.
Commenting on the new jingle Red FM COO Abraham Thomas said, "We had a vision to blend the RED FM sound with a new tune which would maintain the essence of our Bajaate Raho attitude and offer a fresh and more fun sound for our listeners. I believe we have managed to crack just the right sound which is foot tapping fun and also appeals to everyone alike!"
Commenting on the freshness of the sound national creative head Virag Mishra, said, "Every time you hear this song, you will hear something different in it….we have tried to make this sound different from the rest of the competition while at the same time not take it too far from the music that an average Indian is used to."
Programming Head Mumbai Jose Covaco added, "Besides that, since it was our ID it had to be something that is totally Bajaate Raho!, and I think we have succeeded in doing just that…if you hear the new tune you can’t help but move to the music!"
Red FM will soon be launching a home video on Youtube, which will be the RJs’ rendition of the Red FM tune and their interpretation of it and which promises to be a great fun.