MUMBAI: Reliance Broadcast Network STAR India and the Indian Music Academy launch music awards, BIG STAR IMA Awards, 2011 to recognise and honor music maestros talent across all genres of music.
The ‘BIG STAR IMA Awards 2011’ is aimed at recognizing music talent from all over the country and across every genre of India’s rich and diverse landscapes, right from the Classical base to the Hindustani, Carnatic, Folk, Ghazal, Sufi or Qawali which brings out the true essence of Indian culture to the latest Bollywood, Pop and Jazz that are attracting the gen next… These awards are truly the right blend of celebration of music in India.
The BIG STAR IMA Awards, 2011 jury comprises of musicians from the Indian music fraternity, who will judge five special categories which they excel in. Each category widely imbibes music from different backgrounds such as Hindustani, Carnatic, Folk, Ghazal, Qawali, Jazz, Fusion and Film music.
The BIG STAR IMA Awards, 2011, will also be showcasing special Popular Category Awards. These awards are chosen by the listeners of 92.7 BIG FM the radio arm of Reliance Broadcast Network across its 45 station networks.
BIG Live, had recently announced the opening of the nomination entries for BIG STAR IMA Awards, 2011, received an overwhelming response from the Indian music fraternity with a record number of over 3000 entries.
People from the music fraternity like Sonu Niigam, Shaan, Mohit Chauhan, Salim – Sulaiman,
Shankar – Ehsaan – Loy, Pritam . Sajid- Wajid, Devaki Pandit, Dr. Jayanti Kumaresh, Ashwini
Bhide, Jalabee Cartel, Vishal Bharadwaj, Pt. Ronu Majumdar, Rahul Sharma, Irshad Kamil
and many more participated. Apart from these well known personalities, BIG STAR IMA , 2011, also received entries from music company giants like Sony Music, Tips, Saregama India, Blue Frog, Ninaad Music, Times Music, Universal Music, Eros and EMI.
Reliance Broadcast Network CEO Tarun Katial said, “This partnership marks the beginning of an alliance which will re-define the meaning of entertainment in India. The coming together of two of India’s biggest media houses as well as a credible music academy that has been supported by veterans from the music industry will see synergies come into play to offer a platform through its multiple touch points that will create an unprecedented impact. We endeavour through this and future initiatives to offer audiences superior entertainment while parallel serving marketers who have a strategically integrated approach to their campaigns.”
Star India COO Sanjay Gupta said, “The BIG Star IMA Awards2011’ will witness the coming together of STAR India , Reliance Broadcast Network as well as the Indian Music Academy that will leverage all its expertise in making the awards one of the biggest musical event in India. While Reliance Broadcast Network is commended for its vast radio and digital penetration, STAR One – STAR India’s second Hindi GEC and India’s young, urban channel, has a sizeable chunk of the youth audience who are also the largest consumers of music. Together we are all set to create superlative entertainment reaching out to our viewers across various platforms.”