Saregama gets aggressive on digital music

MUMBAI: Music company Saregama India Ltd. will be loading close to 4.6 million sound tracks on its soon to be launched portal – This is apart from close to 300,000 music tracks that Saregama itself owns.

Saregama recently tied up with Archies Music that started in 1999–2000, with the launch of band Euphoria. This apart, the company has also tied up with music labels like Yash Raj Music, Sony BMG, EMI Virgin, Tips and HOM Records, including all leading regional labels. Saregama has also tied up with Orchard Enterprises, Inc, a global digital distributor and marketer of music, and Digital Music Group, Inc.

With these tie-ups, is slated to be the largest digital music aggregator in India.

Saregama India chief marketing officer Gavin Dabreo said, “ will provide users a holistic digital entertainment experience. With the growth of the digital medium, the portal will become a one stop shop for entertainment products.”

“We strongly believe that the future of the music industry is ‘digital’. With this 4.6 million track offering, Saregama has strengthened its positioning as the largest digital music aggregator,” added Saregama India head licensing Gautam Sarkar, who helped ink these alliances.

The portal allows users to download all music in exchange of Indian currency. With this Saregama India will be the only music company to provide downloading of music in Indian currency. Saregama has been expanding into digital media and has also made its catalogue available for digital download on iTunes, MSN Music, Napster, Real Networks, Musicmatch, Virgin Digital and eMusic Sound Buzz.

Recently Saregama had introduced a test pilot wherein users could download music through kiosks in Bangalore. That project is ongoing and there are plans to extend that to more than 1500 kiosks across India.

Plans are also afoot to make available content in home entertainment like movies, television software and even mobile entertainment on the portal.