MUMBAI: SS Music will air an exclusive music video shot by the channel involving music director Dharan and various playback singers on 29 August 2009.
The music video which is titled Sing one more time will be aired on Michael Jackson’s birthday which falls on 29 August. Music director Dharan of Unnai Kanden fame is the man behind the audio track. The video comprises of nine playback singers Sunita Sarathy, Benny, Naresh Iyer, Ranjith, Haricharan, Subiksha, Chinmayee, Suchithra and Pop Shalini.
SS Music has shot an entire video of the artists singing together there by getting an exclusive right to telecast the album. The video will be telecast on 29 August 2009 along with other specials such as bytes of celebrities and fans of Michael Jackson. The lyrics of the song has been penned down by Dharan and Benny and the lyrics consists of how Michael Jackson wanted the world to be talking about brotherhood, heal the world etc.
Southern Spice Music managing director Charles said, "Michael Jackson’s untimely demise is a big loss to the music world and SS Music as a ‘music’ channel will pay tribute to the legendary star by dedicating an exclusive video album to the king of pop as a mark of respect to the star. I am sure our viewers will love the video"
Dharan said, "I am thankful to SS Music which has come forward to make an entire video to spread love and affection for the King of pop. I am also thankful to all the playback singers who lent their voice to make the album. I am sure that the album will be a huge hit among the people."