The day also saw the launch of the official Sunburn Merchandise comprising a range of apparel, accessories & gadgets. The Sunburn merchandise is Percept’s first foray into expanding the brand Sunburn into the lifestyle & retail space. The merchandise range includes t-shirts, towels, flip flops, key chains, mobile covers, pens, buttons (badges), bags, caps, mobile chargers, laser glasses and rings. The merchandise be available at the Sunburn 2010, festival and at an online store.
Shailendra said, “The Sunburn festival has become one of the largest international music festivals ranked by CNN as one of the ‘Top 10 Festivals in the World’. The response we have received both from Indian and international audiences over the past 3 years has been amazing. Apart from the music, Sunburn has been appreciated as an experience complete with the beach, electronic dance music, and some great parties. The new venue & the Sunburn merchandise is our endeavor to create a more immersive experience for Sunburners.”
“With several thousand people expected at Sunburn Goa 2010, the Sunburn team in collaboration with the Goan Police is taking all the necessary steps to ensure that you have a safe and secure time at the festival and leave the state, refreshed with great memories,” he added.