MUMBAI: Taj Enlighten Film Society conducted a workshop on the art of scriptwriting with India’s legendry lyricist and writer Javed Akhtar. Akhtar, has won the hearts of many connoisseurs of movies with his poetry, catchy lyrics and unforgettable screen plays. It’s his undeniable genius that made him a unanimous choice for the ‘Taj Enlighten Tareef Award’
The workshop that took place at Red Lounge, Cinemax Versova concluded with a personal tête-à-tête between Akthar and the audience, where he shared his experiences and insights on Indian Cinema, screenplay and his journey so far. After which he was felicitated with the ‘Taj Enlighten Tareef Award’ by Anjum Rajabali (of Pukar and Legend of Bhagat Singh fame) and Hindustan Unilever Limited Category Head – Beverages Vikram Grover.
As a brand, Brooke Bond Taj Mahal has always been associated with people who demonstrate excellence in their craft, whatever it may be. With Taj Enlighten Awards, Taj Mahal endeavors to bring alive the brand belief of ‘Tareef to hogi hi’ by acknowledging the efforts made by Akhtar towards the changing face of Indian Cinema.
Akhtar is known for distinct cinema and his work has been appreciated many a times with awards like national awards, filmfare for movies like Lagaan, Border and Jodha Akbar. He has also been awarded with Padma Shri by the Government of India in 1999 and received the Padma Bhushan in 2007.
Akhtar said, "I am truly delighted by the initiatives undertaken by the Taj Enlighten Film Society. They are not only appreciative about good cinema but also take the efforts of revive the magic of world cinema and allow its audience to experience it. The society’s concerted effort to hone skills of budding scriptwriters is commendable."
Grover said, "Javed Saab’s work stands for romance, intellect and aesthetics. His versatility as a lyricist, screenplay writer and poet has won him various awards and accolades but more importantly the hearts of millions. We at Taj Enlighten Society offer a platform to recognize excellence in the world of cinema."
He further added, "Over the years, Brooke Bond Taj Mahal has always provided its consumers a reason to get acknowledged for their distinctive achievements in keeping with our tradition, we consider ourselves privileged to present the ‘Taj Tareef Award’."
The Taj Enlighten Film Society showcases highly acclaimed world cinema to its audiences on Sundays at Cinemax and Adlabs theaters.