Times Music signs digital content distribution deal with Ithos Digital

MUMBAI: Times Music has signed a digital content distribution deal with Ithos Digital  for the Singapore market. Through this deal, Times Music’s content will now be available across various digital platforms in Singapore including the First DRM-Free online and mobile music store started by Starhub and also other Telcos like SingTel & M1.

Times Music through its Ithos Digital partnership will make its products available via web and Mobile to Singapore consumers carrying multimedia smart phones.

Times Music COO Mandar Thakur said, “Times Music has category leadership in content across devotional, wellness & classical besides other music and hence given the increasingly global appeal of niche genres we are being proactive in several global markets.”
Says Ithos Digital’s director Yen Ong said, “Ithos Digital is very excited with our partnership with Times Music as our digital Music Philosophy is one anchored on providing all relevant music genres to our audience and given Singapore’s cosmopolitan mix of consumers, Times Music catalogue will certainly address a section of our audience.”