MUMBAI: Music company T-Series is looking at pre-loading music on pen drives and memory chips.
These specially developed pen drives and memory chips will be a combination of music plus storage space. T-Series initiated the research and development wing to work on this almost a year ago.
The new products will be launched with the music release of Shree Ashtavinayak Cine Vision’s Blue starring Akshay Kumar and Sanjay Dutt in August – September. The score of the film has been composed by AR Rahman.
T-Series chairman and managing director Bhushan Kumar said, "We saw this coming since sometime now as music market is getting younger and younger. The trend in music is strongly favoring digital platforms. We had initiated research and development for this around a year and half back and now we are ready to take this step which is a very big one in music industry. We will be aggressively looking at mobile memory chips through which people can carry music on their phones and we will be looking at pen drives which people can carry with them and use in laptop as well as car audio systems. We are looking to launch this with Blue which is AR Rahman’s only score this year. We see it as a revolutionary step which may change music consumption to a great degree."