Euphoria is the only band with four studio albums, one “Best Of” compilation and 14 super hit music videos.
Seen at the event were Sonu Nigam, Wajid, Manasi Scott, Shameer Tandon and Mukti Mohan amongst others.
Palash Sen – the frontman of Euphoria says, "It’s been 5 years since Mehfuz was released. 5 years of happiness and strife, concerts and travel, music and tears, introspection and realization. 5 years, 9 songs, a million thoughts and a trillion uncertainties. And then suddenly Devraj and his team at Universal. Eventually, here we are with ONE item. The Nav ras of modern India… It is an album made against all the odds and only because the audience is still not finished with Euphoria. In times when only film music is released and heard, here we are with the non film music retort- ITEM."
The name Item is a satire on Bollywood and is inspired by the ever growing obsession of the film industry with item songs. The album however has different flavours highlighting issues in a common mans daily life. The lead video Item, which was premiered on 10 October across music channels, is a signature Euphoria video mixed with fun and colours.
Universal Music – India & SAARC managing director Devraj Sanyal said, "This is a proud moment for us at Universal Music India, as we release Euphoria’s album "Item". This album is personally close to me as these are very close friends creating some outstanding music. This album is an amazing confluence of 9 tracks each better than the other in it’s own way. This is one album that will definitely make waves and we will put the entire weight of the Universal Music machinery behind Item."
The album Item is released worldwide on physical and digital formats.