MUMBAI: In a move, which underscores their shared commitment to expanding the marketplace for new music, Universal Republic Records and music executive Jason Flom have entered into a new partnership that will have Universal Republic providing promotion, marketing, sales and distribution services for Lava Records. The announcement was made by Universal Republic president & CEO Monte Lipman and Flom.

This strategic partnership will further bolster Universal Republic's strength in the marketplace and increase its investment in the artists and repertoire area.

"Our partnership with Lava is testament to the commitment we have for discovering and nurturing new artists and their music," stated Lipman. "And the chance to work with Jason is a wonderful opportunity because he shares our passion for this process. His fierce competitiveness and remarkable achievements in launching Lava, define creative leadership at its very best. Over the last decade, Jason has been responsible for successfully developing a diverse roster of artists, and I know he will continue the creative process that originally made Lava such a powerhouse. More importantly, I'm just glad I don't have to compete against him anymore."

"I'm delighted to be moving into the next phase of my career and doing it alongside Doug Morris (Chairman & CEO, Universal Music Group), Mel Lewinter (Chairman, Universal Motown Republic Group), Monte, Avery Lipman (Co-President, Universal Republic) and the entire Universal Republic team," added Flom. "What attracted me most to Universal Republic was Monte's approach to the creative process, and the energy and passion of his team. Despite the challenges of the music business today, our partnership with Monte and his team will assure the strongest possible future for our artists."

With nearly three decades in the music industry, Flom most recently served as chairman & CEO of Capitol Music Group, where he worked with artists as Lenny Kravitz and the Rolling Stones, as well as being responsible for artists as Katy Perry, KT Tunstall, Red Jumpsuit Apparatus, 30 Seconds to Mars, and Saving Abel.

Flom began his career in 1979 as a...

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