Kingston Digital to distribute Michael Jackson's This Is It on USB flash drive

MUMBAI: Kingston Digital announced an agreement with Sony Pictures Home Entertainment to deliver Michael Jackson's THIS IS IT on a special Kingston Data Traveler USB flash drive.

Timed to the DVD and Blu-ray Disc release of Michael Jackson's THIS IS IT, the limited edition drive will be available on http://www.kingston.com/shop and at major U.S. retailers on 26 January, 2010. The film can be backed up on up to three PCs and is compatible with Windows XP, Windows Vista and Windows 7 operating systems. Windows Media Player is required for viewing.

"Sony Pictures Home Entertainment is dedicated to exploring new distribution channels, and we are pleased to work together with Kingston on a program that introduces consumers to Flash memory as a vehicle for enjoying their favorite movies on devices like netbooks and PCs," said Sony Pictures Home Entertainment senior vice president digital distribution Joe Arancio.

"We are humbled and excited to present this movie starring Michael Jackson, the greatest entertainer of all time, on Kingston Flash memory," said Kingston vice president consumer markets group Rick Webb. "Sony Pictures Home Entertainment is a leader in providing quality content and this collaboration into digital media adds unique value to our memory offerings. This Data Traveler USB flash drive is destined to be a collector's item."

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