MUMBAI: The Indian film industry is expected to grow at a CAGR of 12.4 per cent over the next five years, reaching Rs 170.5 billion in 2014 as compared to Rs 95 billion in 2009, as per PricewaterhouseCoopers' latest report titled Indian Entertainment & Media Outlook 2010.

In 2009, the Indian Entertainment and Media (E&M) industry saw a growth of 2.2 per cent, which was the lowest growth ever, but in its latest report, PricewaterhouseCoopers predicts that the Indian entertainment and media industry is poised to return to double digit growths. The industry is expected to touch Rs 1040 billion growing cumulatively at a 12.4 per cent CAGR to 2014.

Some of the reasons for the low growth rate in 2009 were the lower than expected uptake in the advertisement spends. Because of no growth in ad spends, sectors like print, OOH, radio and internet advertising were badly affected. Another major factor was the de-growth of the film industry in 2009.

According to PricewaterhouseCoopers India leader – Entertainment & Media Practice Timmy S Kandhari, some of the reasons for the film industry not doing well were that not many people went out to the theaters to watch films, cost mis-match, the problem between the multiplexes and the distributors, not enough release windows and uninspiring scripts.

Kandhari also feels that a growth in multiplexes and the digitization of single screens would benefit the film industry to a large extent. He also stressed the need to promote regional content as he feels it is an exciting sector to look at.

However, according to the report, things are looking better now and besides the film industry, the other sectors like television, print media, radio advertising, music, internet advertising, OOH and animation, gaming and VFX industry is projected to grow.

While the industry is dominated by television and film entertainment, print is likely to grow the least at 7.4 per cent and the music industry is likely to grow the most at 29 per cent.

The music industry is projected to grow at a CAGR of 28.6 per cent over 2010-14, reaching Rs 26.5 billion in 2014. The key growth driver for the music industry over the next five years will be digital music, and its share is expected to...

Page 1 of 2 Next