MUMBAI: The former Miss World and bahu of the Bachchan family Aishwarya Rai Bachchan launched the new collection of Longines watches recently.

Aishwarya Rai has been the brand ambassador for Longines watches since many days was seen in New Delhi to launch their new watch collection.

”These time pieces have so much to tell. I got my first Longines watch in 1999 and i will surely be passing it on. I am sure one day it will have sentimental value. This value is priceless than any value which can be monetarily attached. You have to cherish this”, said Aishwarya.

Aishwarya looked stunning at the event wearing a red and black lehenga.