MUMBAI: Eros International’s Kishore Lulla has launched a new online service B-on-Demand. The company has tied up with Intel to “influence Bollywood to adopt new media as a business revenue opportunity. If you don’t accept the change, piracy is going to take over the revenue.”

Lulla pointed out that the website will work on various business models like subscription pay per view, download to own, download to burn, synch and go, burn and go.