MUMBAI: BIG FM has flagged off a talent hunt in Kanpur, which is aimed to crown the whiz-kid of Kanpur. BIG Child Genius is a talent show in which 1200 students from more than 30 prominent schools will fight for the title of mastermind kid of the city.

The winners of the talent hunt stand to win gift hampers like encyclopedia CDs and free personality development classes. Proceeds of the contest will be donated to a charity institute, helping kids who need the funds to get a decent education.

BIG FM cluster head, UP Rehaan Khan said, “This activity lives up to our brand-line Suno Sunao, Life Banao.This activity will promote education in the city in two ways. Firstly, participation will endeavor kids to get back to books and secondly funds raised from this activity will be distributed to a charity school for the studies of poor and under privileged kids.”