MUMBAI: Radio station BIG FM has roped in famous designer Neeta Lulla to host their morning show Friday Fashion along with RJ Lavanya. However the concept is not limited to the designer, the strategy is to bring in all the people related to her and her films on the show.

Big FM regional programming head Alleyah Asgghar said, “Neeta will be giving out fashion tips and answering listener queries.” So the listeners will get to hear the other designers, directors and actors of her forthcoming films.

Asgghar adds, “There is no commitment on when we will be able to get the stars on the show. We will be calling in people through Neeta. But yes we are targeting them by the time the movie releases or post release.”

According to Asgghar this will give the channel a boost in its listenership. “We tap a certain target audience and we want to give out the maximum information we can from our side. It will be a long association with Neeta Lulla. And our morning show anyway is celebrity centric, so we are really looking forward to this.”

There has been a deal signed by the designer and the station. “I won’t be too comfortable talking about the intricacies of the deal,” states Asgghar.

Neeta’s next release is the Hrithik Roshan – Aishwariya Bachchan starrer Jodhaa Akbar. “We are really looking forward to this film. Neeta has designed the clothes so we are trying to get the cast and crew on air,” says Lavanya.