MUMBAI: As a part of the promotional campaign for Aamir Khan’s upcoming release Taare Zameen Par, BIG 92.7 FM is holding an exclusive talk-athon – ‘Taare Baat Karein Sitare Se!’ where it will provide its listeners an opportunity to catch Aamir connect with children and their dreams across 32 stations.
This talkathon will conclude with a ‘Meet & Greet’ organized by BIG FM, in Mumbai for some lucky children and Aamir, where on the occasion of Christmas a huge cake-cutting ceremony will be followed by music and games. Aamir will be counseling and giving away valuable advices to parents on what they should do to support their child’s future, understand the talent in children and realize their true potential. There will be caller interactions from across several stations of BIG FM which will be connected through a video-conference facility to Aamir in Mumbai.
To participate in the talkathon, listeners across the country could sms their questions for Aamir. All they need to do is sms AK
BIG 92.7 FM, Vice President – Marketing, Anand Chakravarthy commented, “We are extremely excited to join hands with one of India’s most respected entertainment houses for this innovative offering. We are approaching the association with the objective of delivering value to our listeners as well as the makers of the film. Our effort at BIG 92.7 FM has always been to create exciting content around the theme of a film which will generate value and interest for listeners. This initiative is an innovative offering, which will see huge penetration across the country given our wide network of stations that are going to be used for this.”
Taare Zameen Par is actor Aamir Khan’s directorial venture – a film about children with multiple intelligence and showcases how every child is special – how every child is gifted with a special talent. Children who are individually able – may be gifted in science or drawing and but failing in Math – the movie is about providing the right window for such children to blossom/grow. Aamir is a teacher in the movie who helps kids realize their true potential/gift.
The talk-athon will be aired on BIG FM stations of Mumbai Delhi, Kolkata, Chandigarh Kanpur, Amritsar, Jalandhar, Agra, Allahabad, Bareily, Aligarh, Bikaner, Ajmer, Patiala, Udaipur, Hissar, Jammu, Srinagar, Surat, Baroda, Indore, Bhopal, Rajkot, Sholapur, Gwalior, Panaji, Jhansi, Asansol, Guwahati, Jamshedpur, Ranchi and Bhubaneswar.
