MUMBAI: Brand management firm Brandsmith organized the first cell phone cinema festival in association with the Asian Academy of Film & Television Noida.

Writer, producer and Hollywood director and a professor with Tisch School of Arts, New York, Prof. Karl Bardosh was also present at this festival to give away awards to the winners. All the winners of the First Cellphone Cinema Festival were awarded camera mobile phones.

“What’s exciting about the rapidly improving technology is that people can generate their own content and find new ways of sharing it too. Compared to the traditional modes of visual storytelling, mobile cinema is very spontaneous and quick. We want our budding film makers to take full advantage of this exciting technology,” said AAFT director Sandeep Marwah.

Brandsmith CEO Rahul Mittra added, “Mobile Cinema offers a huge scope for advertising and brand promotions and we are very happy that AAFT and Brandsmith have pioneered this great concept.”

This festival was earlier launched by Bollywood actress Neetu Chandra, who has starred in movies like Garam Masala and Traffic Signal.