Mumbai: FICCI FRAMES 2008, which opens on 25 March in Mumbai, will witness stalwarts pointing the way to sustain and make the industry’s current bull run even bigger. With the entertainment and media industry clocking a robust 17% growth in 2007 over the previous year, the mood amongst the players of the Rs 50,000 crore plus industry is, not unsurprisingly, one of optimism and expectancy.

Watch the real stars of the industry in action on Day One – Reliance Entertainment chairman Amit Khanna; ENIL MD & CEO & Bennett & Coleman Group director A P Parigi; INX Group chairman Peter Mukherjea; FICCI Entertainment Committee & Yashraj Films chairman Yash Chopra; & Mukta Arts filmmaker & MD Subhash Ghai.

Discussing a topic that touches the lives of all – Is news entertainment? – will be today’s news and media moghuls. NDTV managing editor Barkha Dutt; India TV chairman & editor-in-chief Rajat Sharma; Newscaster & Consultant Vinod Dua; TV Today Network CEO G Krishnan; Bloomberg LP, New York head, media distribution Clarke Cooke; Euronews, France CEO Philippe Cayla. Shepherding them will be the affable NDTV associate editor Vishnu Som. These celebrity news persons will discuss the present scenario of ‘news’ and future trends as the delivery of news and content changes and the thin line between news and entertainment becomes even slimmer.

Day One of the convention will also explore and discuss the resurgence of the language media, developing animation content, redefining television content, ways to entice and enthrall audiences, new age technology in animation, entertainment financing and review the status of the gaming sector.