Mumbai: Extending its mobile-based content to the Southern Indian markets, Mauj Mobile has associated itself with Sony BMG to create content for Tamil movie Dasavatharam.

Capturing the aura of superstar Kamal Hassan on the mobile screen, Mauj has designed a host of interactive content as a part of this tie up. Fans of Hassan and actress Mallika Sherawat will be able to download content ranging from ring tones, themes and animation based on the film’s remarkable visuals.

Mauj Mobile People Infocom CEO Manoj Dawane said, "A film as massive as Dasavathaaram demands a mobile partner with the ability to package, market and deploy the product across platforms and that’s where we stepped in. We have personalized the content by keeping in tune with the theme of the movie, thus managing to capture the movie’s essence and contemporary mood."