MUMBAI: Direct-to-Home (DTH) service provider Dishtv will launch a new interactive service on its platform called "Shaadi Active" in collaboration with Shaadi.com.

Through Dishtv’s Shaadi Active service, marriage prospects and their parents will be able to search for eligible bride / groom of their choice from amongst millions of profiles listed on Shaadi.com.

Subscribers can define the parameters of selection and search by the criteria of age, community, caste, profession etc. Based on these criteria, Shaadi.com profiles will be displayed on the TV screen and the subscriber can then choose the profile of his choice and contact him / her. To ensure novelty, every single day, the profiles will be refreshed on a daily basis.

With this, Dishtv now ventures into the Life Services space.

Dishtv CEO Vinay Agarwal said, "Dishtv already provides 205 channels and services to its discerning subscriber base. Going forward our emphasis would be entering into new arenas where subscribers will enjoy completely new genres beyond the realm of entertainment through the Dishtv interaction experience. Yet another first from the leader, Dishtv Matrimony service will be first of its kind in the entire world, uniquely poised to connect with the Indian audiences, given our societal context."

Shaadi.com business head Vibhas Mehta added, "Through this tie-up we are delighted to extend our superior matchmaking experience to Dishtv subscribers. Shaadi.com has the widest profile base of over 10 million members and more than a million matches to our credit. With the launch of Shaadi Active, our services will now reach a wider user base through Dishtv, without any need to log on to the Internet."

The service is currently under testing and will be launched shortly.