Mumbai: Paresh Rawal will be seen on the small screen promoting IFFCO-TOKIO General Insurance Co. Ltd. (ITGI), for it’s recently launched advertising campaign.

IFFCO-TOKIO General Insurance Co. Ltd. (ITGI) has rolled out its new Muskurate Raho ad campaign. The campaign which is titled Albert Pinto Kyon Muskura Raha Hain has roped in Rawal who will be seen as Albert Pinto.

The deal was managed and co-ordinated by Carving Dreams Entertainment Pvt. Ltd, the media consultants for Rawal. "Rawal has an ability to reach out to the common man. Loved for his recent comic roles, he has achieved a clean image that appeals to the mass and the class alike. We at CDE were convinced that he is an absolute fit for the general insurance brand ITGI and Rawal instantly agreed to associate with the brand. The audience is bound to like the simply loving Albert Pinto", said Carving Dreams spokesperson Tanujaa V Mehra.

Rawal will be seen in the main brand film and also in the advertisements of other general insurance products of the Company i.e. Motor, Health, Home, etc.

Speaking about the new campaign, IFFCO-TOKIO General Insurance director marketing NK Kedia said, "Since IFFCO-TOKIO is a pan-India brand, we wanted to appeal to the masses and Rawal as Albert Pinto was a perfect fit. We are confident that the ad will touch a chord with the people."