Mumbai: Tata Elxsi, the technology arm of the Tata Group, has opened its Design Studio Europe in Milton Keynes, UK. This design studio will provide a range of services to customers in the European region with a global perspective.
 
This is the first of a network of international design studios, which will connect into IDE – the industrial design division of Tata Elxsi in Bangalore. The design studio offers product design, packaging design, graphic design and design realisation services, customized to meet the demands of today’s dynamic market.
 
Design Studio Europe constitutes designers and product engineers who will be lead by senior design veteran Steven Hughes. He has over 25 years of work experience across categories from packaging design to electronics and appliances design.
 
Tata Elxsi managing director Madhukar Dev said, "With the impact of current economic developments across the world, design is a catalyst that can enable companies to sustain themselves while continuing to offer their end customer a superior product experience. At Tata Elxsi, we always strive to provide our customers that edge, by constantly innovating our approach and services. This is therefore a proud moment for us at Tata Elxsi, that we will be able to offer world-class design solutions through Design Studio Europe to our customers for their specific markets."
 
"Over the years IDE has built a reputation for great design by balancing creativity with practicality. We would now bring our international design expertise closer to our customers along with a deep understanding of the European/local sensibilities," added Tata Elxsi general manager IDE Anil Sondur.