MUMBAI: UTV’s Ignition Entertainment has tapped Shane Bettenhausen as the new director of business development. As the former senior executive editor for Electronic Gaming Monthly and 1-UP.com, Bettenhausen’s background and knowledge of videogames, coupled with his knowledge of the video gaming industry, primes him to spearhead the company’s development initiatives moving forward.

Bettenhausen said, "I’ve spent the past nine years dissecting and evaluating games as a journalist, and I’m incredibly eager and humbled to finally get the chance to learn the other side of the business. I’m tremendously excited to help shape the direction of Ignition’s future products, and I feel that together, we’ll be able to craft experiences that entertain, challenge, and emotionally impact gamers."

"We couldn’t be more pleased to have found Shane for this key role within our Company. He is smart, versatile, passionate, energetic and crazy – a perfect fit for Ignition," said Ignition Entertainment president Ajay Chadha.