MUMBAI: DQ Entertainment (DQE) has sold the non-exclusive distribution rights to season one of the animated kids’ TV series ToddWorld (26 x 22′) to Taffy Entertainment, a worldwide distribution, brand management and entertainment company. The deal gives Taffy Entertainment cable, satellite and other television distribution rights in Singapore, Indonesia, Malaysia, Laos and Brunei.

Based on the best-selling books by Todd Parr, ToddWorld is co-produced by DQE in India, Mike Young Productions and Discovery Kids in the US, and Telegael of Ireland. The TV series was created by Todd Parr, in collaboration with writer Gerry Renert, president of SupperTime Entertainment.

The first season of the series was broadcast across more than 20 countries including Canada, Australia, UK, India, France, Germany and Korea and nominated four years running, (2004, 2005, 2006, 2007), for a Daytime Emmy Award, and won the Parent’s Choice Award in 2005, 2006 and 2007.

DQE chairman and CEO Tapaas Chakravarti said, "It has been a privilege to co-produce ToddWorld with Mike Young Productions, Discovery Kids and Telegael. The success of the series has been a credit to all parties involved and we look forward to announcing further distribution deals on the second season as well, which will allow this award-winning production to reach a truly global audience."

Taffy Entertainment president Distribution Lionel Marty added, "ToddWorld is one of those rare programs that appeals to children of all ages, all cultures and backgrounds. We’re confident the series will be a huge hit in these territories and we’re excited that DQE has given us the opportunity to bring this show to millions of kids in this part of the world."