MUMBAI: Acer India has renewed the brand endorsement contract with actor Hrithik Roshan.

The endorsement of Roshan as brand ambassador for India aims to create a platform where the brand is able to convey its brand attributes to a mass audience; attributes which it believes are a perfect match with those of the actor’s persona.

"With Hrithik Roshan as our brand ambassador, our proposition of fresh technology, first to market strategies, enhanced product lines and our expanding distribution and retail reach, we are confident of heading in the right direction in India. Hrithik stands for everything that is great about the youth of our country and we believe that the association is a perfect match between what we stand for as a brand and what he represents – youthfulness, highly trendy, tech savvy, friendly, adorable and aggressive," said Acer India managing director W S Mukund.

Roshan added, "Representing Acer implies connecting with a brand that is a global Techno-leader and a favorite with today’s youth. Brand Acer has always focussed on state-of-the-art innovations that can simplify life through technology. This surely will take Acer to the peak of the global computing world, soon. I am happy to be associated with Acer and am sure that the mutually beneficial relationship will only become stronger with time."

Acer’s advertising agency Dentsu Communications’ managing director Ruchira Raina said, "The association between Hrithik Roshan and Acer is a very strong one. The two have much in common: both are young, admired, and extremely popular with the youth. Acer is a brand that makes technology easy to use, and Hrithik is an engaging, entertaining, and above all, convincing spokesperson for that message."

This will be Roshan’s third year as the brand ambassador for Acer India.