MUMBAI: FMCG major Hindustan Unilever (HUL) will have an advertising roadblock across 25 Zee Network channels on 24 September.

The 25 Zee channels include Zee TV, Zee Cinema, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telegu, Zee Studio, Zee Café, Zee Trendz, Zee Premiere, Zee Action, Zee Classic, Zee Smile, Zing, ETC Music, Zee Punjabi, ETC Punjabi, Jagran, Akaash Bangla, Ghantalu, 24 Taas, 24 Ghanta, Zee Talkies, Zee Sports and Zee Tamil.

These channels will carry only HUL brands’ advertising for the entire day and will also create special opportunities for HUL and showcase its various brands innovatively like using Zee’s graphical packaging elements to highlight the brands of HUL. It will also highlight the healthy lifestyle through its programming.

Hindustan Unilever general manager – media services Srikanth Srinivasamadhavan said, "We are pleased to be a part of an idea that will exclusively reach us to more than 100 million viewers in India at the same time throughout the day. It is innovative and is expected to bring stronger engagement with consumers."

Zee Entertainment Enterprises chief revenue officer Joy Chakraborty added, "It’s great to have co-created an innovative value proposition with a high net worth client like Hindustan Unilever Limited, which is not only well conceived and knitted together on a common theme but it also exploits the full potential of all our channels through seamless execution. So, innovation in leveraging the scale and width of our reach plus a well thought out communication is sure to result in a holistic & engaging communication solution."

HUL had also created a similar roadblock on the Star Network on 17 September.