MUMBAI: As part of its New Media Venture, Balaji Telefilms has launched www.Hoonur.com to encourage aspirants to showcase their talent by creating portfolios on the website.

The website has features like uploading photographs, videos and audio, and will facilitate aspirants to reach a wide spectrum of entertainment media including films, television, stage, fashion and the advertisement world.

Apart from actors, writers, editors, directors, technicians, costume designers, hair stylist and other related skills, can also upload their work on the website.

Balaji Telefilms – New Media CEO Uday Sodhi said, "Hoonur.com aims at providing talented artists from across the country an opportunity to be visible to talent hunters in Bollywood, TV, media, fashion and advertising industry. The entertainment industry in India hunting for budding talent can find right candidates on Hoonur.com."

Balaji Telefilms group CEO Puneet Kinra added, "As the leading creator of entertainment content across platforms, we understand the gap between demand and the availability of talent. We hope Hoonur will add value to the industry by bridging such a gap."

Balaji Telefilms creative director Ekta Kapoor said, "It’s really an honor to launch a website, which would help the talented aspirants from across the country can get an equal chance to enter the industry. It’s time to organize talent search in India and we want do it in a big way on the Internet."