MUMBAI: Endavo Media signed a multi-year white-label platform licensing deal with Etisalat.

Under the agreement, Etisalat will install Endavo’s Internet TV Platform to support the roll-out of an IP-based over-the-top (OTT) video delivery infrastructure over its own Internet and wireless networks. Etisalat will market its video services to broadcasters and content producers across 18 countries, including all of the Middle East and part of North Africa. The licensing deal expands the growing relationship between the Internet TV provider and the global telecom company.

Endavo Media president and CEO Paul D. Hamm, notes that the agreement comes after a year of providing Internet TV services to Etisalat. In that time, Endavo has provided its online video platform and the foundation for three-screen (Internet, mobile, IPTV) technology to Etisalat and its clients including MBC, Dubai TV and e-junior.