MUMBAI: After the success of 3 Idiots, Aamir Khan has yet another reason to celebrate. The actor has signed an endorsement deal with UAE’s telecom giant Etisalat. According to sources, this is the biggest endorsement deal in Indian advertising history.

Etisalat is entering the Indian market and Khan will be promoting the brand. He will be paid close to Rs 30 – 35 crore for a period of three years for endorsing the brand, thus making it the costliest brand ambassador deal in India in the telecom space.

Aamir is also the brand ambassador of several other brands like Tata Sky, Titan, Parle, Coca-Cola, and Samsung.