MUMBAI: Eros International, International Media Distribution and Time Warner Cable, have launched Bollywood Hits On Demand, a subscription video on demand television service in Time Warner Cable’s New York City Region.

Bollywood Hits On Demand features the best of Bollywood and allows unlimited access to approximately 25 movies and 50 music videos each month. Users are able to watch their favorite films and hit songs with the convenience of total control to start, stop, pause, rewind and fast-forward on their schedule. New titles are available each week for unlimited viewing. In addition, subscribers of Bollywood Hits On Demand get exclusive access to new release titles before their DVD debut including recent films like Kambakkht Ishq, Love Aaj Kal, and Aladin.

"Time Warner Cable continues to deliver new multicultural programming to our customers that addresses the viewing needs of our diverse communities in New York City. Offering Bollywood Hits On Demand is another way Time Warner Cable connects customers to international movies simply and easily through On Demand technology," said Time Warner Cable NYC region vice president programming and new business development Bob Watson.

"Time Warner Cable is strategically positioned to serve South Asian customers and Bollywood film lovers in a whole new way. We look forward to the ability to offer top-notch Bollywood movies and music to these audiences, giving customers one more reason to choose Time Warner Cable," said International Media Distribution senior vice president – network development Scott Wheeler.

"We are delighted to expand the availability of Bollywood Hits On Demand to include Time Warner Cable. Now, Bollywood aficionados will have the opportunity to see blockbuster new releases on demand with the convenience of digital cable," said Eros International president North America Ken Naz.