MUMBAI: LG Electronics India has roped in three Bollywood actors John Abraham, Abhay Deol and Genelia D’Souza as brand ambassadors for LG mobile phones.

As brand ambassadors, the three actors will play a key role creating connect for the brand with the consumers.

LGEIL business group marketing head mobile communications Sudhin Mathur says, "LG Mobiles will now deliver energized experiences in an unordinary way. As part of our overall strategy to reposition LG Mobiles as a youthful brand, the brand ambassadors’ will help us relating with our consumers."

"I love the networking concept in LG phones. The new range of LG phones makes it extremely convenient by offering whatever one needs and nothing which we don’t," says Abraham.

Deol says, "I always stand for what I believe, be it professional or personal life. Brand LG has always been a personal favourite. These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me!"

"LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honour to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate," added D’Souza.

LG has planned a multi-media campaign covering TV, radio, outdoor, cinema and internet, which will be supplemented by print ads. The first campaign will be released in the first quarter of 2010.