MUMBAI: Reliance Anil Dhirubhai Ambani Group’s (R-ADAG) FM company BIG FM has tied up with OnMobile to launch BIG Mobile Radio.

With this, mobile subscribers will be able to access 17 multi-lingual radio channels across India and international markets including Malaysia, Singapore, UAE, Bangladesh, Sri Lanka and Indonesia.

The services launched on the mobile platform will be ad-free. The Big Mobile Radio service will allow users to listen to various channels regardless of their location.

"We are extremely excited to join hands with the leaders in M-Vas, OnMobile. This partnership only strengthens 92.7 BIG FM’s endeavor to grow radio audiences both within India and the world over. Our effort is to reach radio to the deepest pockets of India, while growing the Indian diaspora overseas, giving them the flavor of radio from back home," says Reliance Media World business head, allied businesses T. Iyer.

OnMobile president and COO Sanjay Uppal said, "Using our innovations in technology, we are happy to re-shape the radio medium from being a city-centred service to a global service accessible on any mobile. OnMobile is ushering in a new experience by removing the geographic barriers to accessing content."