MUMBAI: Fox Filmed Entertainment chairman and CEO James Nicholas Gianopulos gave a keynote address at the opening day of FICCI FRAMES 2010.

The studio has had a dream run over the last one year with successes like Slumdog Millionaire, Avatar and now My Name Is Khan.

Gianopulos said that the creative soul of India should not be allowed to curb for lack of enforcement. “This will require the full support of the government and the people, for what’s at stake is the creativity and innovation in the film industry,” he said.

“Great stories and great talent have no borders. Filmmakers should act global and think local and learn from everyone. We are deeply committed to the international market because that’s where the growth is coming from,” he added.

Talking about the company’s strategy and outlook in the Indian market, Gianopulos said, “Our role would not succeed if we were not able to make a contribution and making that contribution is our core strategy. We married the talent here with local capabilities of Star TV coupled with our international strength.”

He advised filmmakers to “make a film for someone or make it for everyone, know the difference and determine the risk and reward.”