MUMBAI: BIG CBS will launch its second channel – BIG CBS Love on 21 March.
The channel will see the comeback of the Queen of Talk Shows – Oprah Winfrey, the latest season of America’s Next Top Model, comedy show Everybody Loves Raymond amongst others. Positioned as the ultimate feel good channel, it is targeted at the urban contemporary couple, a destination that both a woman and man would enjoy together.
BIG CBS LOVE will feature America’s top rated television shows from CBS Studios International.
BIG CBS Networks general manager Aparnaa Pande said, "We are delighted to announce the launch of BIG CBS LOVE, which is going to cater to the entertainment viewing needs of today’s contemporary Indian couples. We have paid close attention to the entertainment preferences of our audiences when designing the program layout, and have tailor made it to fulfil programming requirements that they can enjoy as a couple. We’re bringing back Oprah and also favourite shows like Everybody Loves Raymond and America’s Next Top Model, which we are confident will be lapped by audiences. Through this channel we are providing world class entertainment, as we also underline BIG CBS’s commitment to providing the widest selection of quality programming for our viewers."
On day of launch, the channel will already reach 30 million HHs across all major digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, VideoconD3Hand Airtel Digital TV. It is also available across many MSOs in smaller centres on their Digital networks, covering overall over 400 cable networks.The Channel will also be available on AsiaSat3S, the most widely reached satellite platform across Asia and Australia.
