MUMBAI: SAB TV has awarded its media duties to Starcom Mediavest Group. OMD is the incumbent agency and has been associated with SAB TV for the past one year.
 
SAB TV executive vice president and business head Anooj Kapoor said, “Starcom Mediavest group would bring greater buying efficiencies in addition to a fresh perspective on quantitative planning which for us is of greater significance whilst we are competing with top GECs.”
 
MediaVest vice president Dinesh Rathore added, “This is an important win for us. Working with SAB is a matter of pride for us. We are excited that we can offer them TARDIIS, the most powerful optimizer in the market today. We will strive to ensure SAB TV achieve immense success."