Arjun Kapoor initiated a new way of promoting his upcoming film Half Girlfriend.

The Bollywood stars Arjun Kapoor and Shraddha Kapoor’s upcoming film Half Girlfriend is all set to hit the theatres on May 19, this week. The star cast has been promoting the film widely and has went to the TV shows like The Kapil Sharma Show and Nach Baliye 8 for the same.

The makers do not want to leave any stone unturned in promoting their film. It was very recently when we had shown you all how Arjun Kapoor teamed up with his all-time best buddy Ranveer Singh to promote his film. The actor had posted a video in which he was seen brushing off his co-star Shraddha aside to choose the person with whom he shares a ‘half-relationship’ – Ranveer Singh.

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His caption read, “Co-star Se zyada… Lover Se Thoda Kam @ranveersingh .. My #HalfGirlfriendNow tell me about your #HalfRelationship”

Co-star Se zyada… Lover Se Thoda Kam @ranveersingh .. My #HalfGirlfriend Now tell me about your #HalfRelationship

A post shared by Arjun Kapoor (@arjunkapoor) on May 14, 2017 at 10:30pm PDT

Now, this is something interesting! The idea which was started by Arjun Kapoor, has ended up producing long chains where the celebs are talking about their own half-relationships and further nominating other celebs for the same.

The chain has been joined by big TV celebs like Karan Patel, Mouni Roy, Divyanka Tripathi Dahiya, Krystle Dsouza, Karanvir Bohra, Karan Tacker and many others. In fact, the daily soap queen, Ekta Kapoor was also not left untouched by this new trend.

Check out the chain here…

@rohitreddygoa and @alygoni .. i nominated you two as my #HalfRelationships aka my #HalfGirlfriends so now its your turn to do so and all of us have a date on #19thMay n we are watching #HalfGirlfriend ??? …!

A post shared by Karan Patel (@karan9198) on May 16, 2017 at 5:05am PDT

So here I go.. my half relationship ?? and I nominate @divyankatripathidahiya @krishna_mukherjee786 @arjitaneja and @mrunalofficial2016 come one guysss ❤❤❤ #halfgirlfriend #halfRelationship ✌?

A post shared by The Aly Goni (@alygoni) on May 16, 2017 at 4:53am PDT

Nominating @ektaravikapoor and @niasharma90 as my #halfgirlfriends! ???

A post shared by Rohit Reddy (@rohitreddygoa) on May 16, 2017 at 5:13am PDT

Thanks @imouniroy love ur #halfrelationships these r mine @krystledsouza @anitahassanandani

A post shared by Ekta Kapoor (@ektaravikapoor) on May 16, 2017 at 4:48am PDT

Mission accomplished @ektaravikapoor !! NOW , the chain must go on !! So I have nominated my half relationships @poonam_dhillon_ @rakshandak27 @anjumahendroo and now you 3 have to do the same and nominate more people as your half relationships !!! Come on mommiessssss❤️ #HalfRelationship #HalfGirlfriend

A post shared by Krystle D’souza (@krystledsouza) on May 16, 2017 at 6:03am PDT

#Halfgirlfriend #Halfrelationships @aditi_bhatia4 @ruhaanikad @bharti.laughterqueen ❤??

A post shared by Anita H Reddy (@anitahassanandani) on May 16, 2017 at 6:05am PDT

#halfgirlfriend #halfrelationship @divyankatripathidahiya ❤️❤️

A post shared by Ruhaanika Dhawan (@ruhaanikad) on May 16, 2017 at 6:38am PDT

For you @ektaravikapoor ??! Wishing the whooolee team of #HalfGirlfriend all my love & luck. And would further request @iamsanjeeda & @karanvirbohra to speak about their respective #Halfs???‍♀️!

A post shared by mon (@imouniroy) on May 16, 2017 at 12:57am PDT

@imouniroy challenge accepted ? Wishing @ektaravikapoor @mohitsuri @musicbyrr and the entire team of #halfgirlfriend a half n half which makes it a full…a #fullblockbuster of a film from @bombaysunshine @twinbabydiaries and me

A post shared by करणवीर बोहरा (@karanvirbohra) on May 16, 2017 at 9:34pm PDT

@imkaranwahi I see your challenge and and here’s my raise ! “Contestant se thodi zyaada, aur Doost Se Thoodi Kum! “@divyankatripathidahiya I nominate you for my #halfrelationship #halfgirlfriend ❤️❤️❤️

A post shared by Karan Tacker (@karantacker) on May 16, 2017 at 9:19am PDT

My #HalfRelationship… ? Nominated by @karantacker @ruhaanikad @alygoni Nominating @terence_here? AND NOMINATING ALL MY FANS!? Why don’t you all open up your #HalfRelationships!

A post shared by Divyanka Tripathi Dahiya (@divyankatripathidahiya) on May 16, 2017 at 8:38pm PDT

Watch Video Arjun Kapoor’s Funny Interaction With Photographers At Half Girlfriend Screening!