MUMBAI: 94.3 MY FM has announced an increment of 20-25% in its ad rates across all 17 stations.

The ad-rate hike comes as a reflection of changing market dynamics, with advertisers, both local and national, realizing the effectiveness and efficiency of the medium. The increment also reflects the position of MY FM as a market leader in its markets and its strong rapport with advertisers.

94.3 MY FM CEO Harrish M Bhatia says, "The decision to hike rates reflects current market dynamics, the acceptance of radio as an effective and efficient medium by local advertisers and My FM’s strong hold in these markets. Our advertisers understand the value proposition we offer and come to us because of a proven track record, our leadership in market shares and because of our strength of providing customized communications solutions. Our new prices are in line with increased deliveries in terms of reach and engagement."