MUMBAI: INX Media’s Hindi general entertainment channel 9X, which launched today with its programming line-up, has also been made available on DTH platform Tata Sky.

INX Media group director – brand and communications Anthony Pettifer said, “I am pleased to announce that from 12 November, all the exciting programming of 9X, in addition to being widely available through cable across the country, will also be available on the nation’s premier DTH service, Tata Sky, whose subscribers can start viewing 9X’s complete family entertainment starting on that day.”

Tata Sky managing director and CEO Vikram Kaushik said, “Tata Sky has always been at the forefront in providing world class programming to its subscribers. We are delighted to add the Hindi General Entertainment Channel 9X to our bouquet. This will add to the depth and quality of Tata Sky’s strong bouquet for its huge community of satisfied TV viewers across the country.”