9X Media launches Marathi music channel – 9X Jhakaas

MUMBAI: 9X Media Group has launched Maharashtra’s first Marathi music channel called 9X Jhakaas on 31 October 2011.

9X Jhakaas airs the best Marathi film & non-film songs interspersed with short humorous animated shows.

The Channel’s tagline – ‘Aai Shappath!’ is in sync with 9X Jhakaas’ aim to offer a scrumptious treat of complete entertainment to Marathi Music lovers and giving them a Jhakaas experience.

9X Media Group SVP and business head Punit Pandey said, “9X Jhakaas is our second offering in the regional music space. 9X Tashan our first regional music channel is already the most preferred Punjabi Music Channel. With 9X Jhakaas being the first Marathi Music channel in Maharashtra we are confident that it will also win over the Marathi music lovers. The Marathi Film & Music Industry has rich and diverse content and is at par with the Bollywood Music Industry in terms of production values and definitely deserves a good platform to showcase its great work. 9X Jhakaas is launched with an aim to provide that platform and to revive the love for Marathi Music among the Maharashtrian youth. 9X Jhakaas will definitely help grow the Marathi Entertainment Industry further.”

9X Media Group head of programming & SVP Amar Tidke added, “9X Jhakaas is similar to the 9XM format of back to back music interspersed with animated vignettes. 9X Jhakaas airs the best Film & Non-film Marathi music including Lavanis and other traditional forms. The contemporary look and feel of the channel and the new Marathi animated characters called the 9X Jhakaas Gang are designed for the Marathi audiences. 9X Jhakaas being the first in the Marathi music space will for sure provide complete entertainment to the Marathi Music lovers. Aai Shappath.”