MUMBAI: Airtel digital TV will premiere Shemaroo Entertainment’s Ishqiya on its Pay-Per-View (PPV) service.

This movie features Naseeruddin Shah, Arshad Warsi and Vidya Balan and will be available from 13 March, 2010 for a price of Rs 25.

Bharti Airtel chief marketing officer – DTH Sugato Banerji said, "Ishqiya has been one of is the biggest hits of 2010 so far and we’re happy to bring this blockbuster to our customer’s door at an extremely competitive cost. The PPV phenomenon is rapidly growing in India and Airtel is committed to offering more exciting and entertaining content to its viewers."

Directed by debutant Abhishek Chaubey and produced by Raman Maroo and Vishal Bharadwaj, Ishqiya is a tale of romance between individuals caught in a web of crime, suspense and passion.