Mumbai: Akshay Kumar visited the famous Silvercity Brampton Cineplex, Canada on Friday afternoon. The super-star, who flew in from Los Angeles that morning, was in Toronto to unveil a massive billboard of his upcoming biggie, Singh is Kinng. Remarkably, this is the first time that an Indian film has been advertised at a prime mainstream Hollywood theatre location, creating history of sorts.

The promotional event, organised by the international arm of Studio 18, saw a turnout of more than 3,000 fans. British-Asian group, RDB did a live act before Kumar made his entry.

He recited the Punjabi verse, which he has rendered in the title song of Singh Is Kinng and implored onlookers to watch the film and attend his stage show with the Bachchan family later that evening. He declared his love for Canada, which he said was his second home, and added, "When I retire, I will move my family to Canada and settle down here."

Commenting on the hoarding of Singh is Kinng, Studio18 Intl Operations Sr. VP Hemant Bhardwaj said, "I feel proud that the International team has created such a historic event for the most awaited film of the year. I hope its larger-than-life marketing will have the audience thronging to cinemas."

Kumar exclaimed, "I’ve always received an incredible amount of love from the people of Toronto; my films have met with a great response here. I’m glad that Bollywood is finally getting its due and even more elated that Singh is Kinng has heralded this change!"

Producer Vipul A. Shah added, "Kumar has already acquired legendary status and I can’t think of a better way to start this new chapter in the history of Bollywood in the international market! He’s an actor who has progressed faster than anyone else, and has emerged a superstar, a true Kinng! We’re delighted that our film has been the one to set a precedent for others in the industry."

Singh Is Kinng releases internationally on 7 August by Studio 18.