MUMBAI: BIG 92.7 FM is stepping up on the digital front and has appointed Archana Vohra as director for BIG Digital.

Vohra will be leading the digital business, which includes all internet properties, the short-code 55454 and the company’s digital and online music foray. BIG Digital will be announcing new forays in this space over the next few months. Vohra will be reporting to BIG 92.7 FM chief technology officer Soumen Choudhury.

Prior to joining BIG 92.7 FM, Vohra was NDTV Convergence COO and played an instrumental role in creating NDTV.com, NDTVProfit.com and developing over 15 associated web sites. She provided direction in launching and managing convergence initiatives including Mobile VAS (Voice and Text over 6388), Live broadband, Communities, Web 2.0, E-commerce and Broadband.

Vohra said, “The Internet is a great medium and you learn something new about the business everyday. NDTV was a great learning experience and now BIG Digital, with its huge repository of content and youth centric user base is the ideal platform to build fantastic products for webizens. I am also excited to have some very bright minds on the team. Kshitij Karnad who currently looks after the mobile business is a domain expert while Anisha Khanna brings to the table over 10 years of expertise in the music and media space.”

Choudhury added, “As we look at a 360 degree approach to the radio business, the digital business plays an extremely vital role – whether the internet, the short-code or the other music forays. Given the importance of the function, we are very happy to have Archana at the helm of the activities. Her excellent track record and rich experience is going to work wonderfully for BIG 92.7 FM’s 32 Station strong Network, soon approaching the count of 45!”