MUMBAI: B4U Network has appointed two senior managers in India and the overseas market, thereby filling in key positions in the organization so as to increase focus in both regions.

Alkesh Kanani will now be the Business Head of India operations .A veteran of the cable and satellite industry with a wide experience, Kanani in his earlier assignment was Business Development in charge for world renowned audio engineering company Dolby Laboratories Inc.

Earlier, Sanjay Agrawal who was formerly with Zee Network as senior vice president finance was appointed Chief Financial Officer for B4U Network globally and will now be based in the UK.

“We are delighted with the recent appointments within our organisation. The experience and knowledge they possess will go a long way in achieving the goals B4U Network has set and also  strengthen our position  as the leading entertainment television network in the globe,” B4U Network Global CEO, Sunil Rohra.

Meanwhile the strategy to increase its market share and revenues has been given a boost with Vice President, Europe, Bala Iyer now given additional responsibilities of overlooking sales in UAE and USA.