Balaji eyes non-fiction genre with events

    MUMBAI: Balaji Telefilms joined hands with 9X to announce the advent of The Global Indian TV Honors. Presented by Balaji, the trophy was unveiled at the press conference at The Club, Andheri where the judges as well as the nomination categories were also introduced.

    Television biggie Balaji Telefilms has also produced Bollywood films in the past and is now set to enter the non-fiction genre with reality shows and mega events. The awards are Balaji’s first endeavour towards this progression.
    Hosted by a conglomerate like Balaji Telefilms Limited, the awards will have six main categories with 30 sub categories. The six categories will comprise Popular, Technical, Programming, Achievement (for which there will be no nominations), Special Honours and Voter’s Choice. Each category would be judged by their panel of three judges. The awards have already received a whopping response with 370 nominations for the 28 categories.
    The panel of judges includes renowned names from the television and media industry like Farida Jalal, Aroona Irani, Manish Malhotra, Vikram Phadnis, Anurag Basu, BP Singh, Anil Thakraney, Ashwini Yardi, Sanjeev Sharma, Deepak Malvankar, Aly Morani and Neena Gupta.

    Commenting on the awards, Balaji Telefilms creative director Ekta Kapoor said, “We changed the television viewing scenario in India and across the globe with our daily soaps. Balaji has also created a niche in film production and distribution with movies like Shoot Out at Lokhandwala and Bhool Bhulaiya. And now the progression for us is to move to non-fiction with reality shows and mega events.” “The Global Indian TV Honours is our pioneering venture in the non fiction arena. This is our first step in the genre of non-fiction. Reality shows will follow,” she said.

    INX Media founder and CEO Indrani Mukerjea said, “We are delighted to be associated with Balaji Telefilms on the Global Indian TV Honours. This has been one of the most keenly-awaited TV awards with a superb line up of TV and Bollywood stars performing in a spectacular show of a never-before-scale with world class production values. This will be the Indian Oscars of television and truly fits in 9X’s promise of Bigger, Better, Fresher.”

    Balaji Telefilms business head Harsha Chugh Khanna said, “The thought behind instituting these awards was to provide a platform for the deserving talent to be recognized. We have made every effort to ensure that the judging process and the nominations are transparent to ensure that the deserving talent is acknowledged.”

    The ceremony will be held on 1 February at the Andheri Sports Complex, Mumbai, event managed, scripted, directed and executed by G.S. Entertainment. The awards will be telecast on 9X.