MUMBAI: BIG CBS Networks has signed a deal with Bharti Airtel Digital TV to further strengthen its distribution network. This alliance allows BIG CBS immediate access to the audience of Bharti Airtel Digital TV, allowing for wider reach of its channels.

Bharti Airtel Digital TV customers can now enjoy shows like NCIS, Bellator, Survivor and more, straight from the US. Viewers also stand to enjoy programming line-up of BIG CBS LOVE (which is launching on 21 March) and BIG CBS SPARK (also launching soon) which will also be available on this platform.

BIG Broadcasting vice president Distribution Arup Gopikrishna said, “BIG CBS PRIME in a short span of time has managed to move up to number 3 position, beating some of its strong contemporaries. We want to amplify the reach of the channel to the relevant households and through this alliance we get closer to our target. This alliance will further our reach as we offer our deserving audience, truly international entertainment.”