MUMBAI: BIG 92.7 FM Delhi has appointed A Mathew George as sales head. With over 16 years of experience in media, George will be spearheading the Delhi ad sales of BIG 92.7 FM.

Prior to this role, Mathew was with BIG 92.7 FM as regional retail sales head – North. George worked with Bennnett Coleman & Co, and Radio City prior to joining BIG 92.7 FM in 2007.

BIG 92.7 FM station director (Delhi) Ashwin Padmanabhan said, "Mathew was already a part of the BIG family and has demonstrated his drive, focus and ability to build value for the business, I am delighted to have someone with Mathew’s caliber and accomplishments take-on this responsibility. His extensive experience and knowledge of the media industry in the North will help serve and create great solutions for our customers."

Mathew added, "I am looking forward to building a strong team that offers innovative brand solutions which will help clients use radio more effectively. In the current market scenario, it is important that we offer impactful options to the clients and that would be our core focus. In addition, we also hope to re-define our service levels that set new bench marks in the industry."