joins hands with mChek to enhance movie rental services


    MUMBAI:, a part of Reliance BIG Entertainment, has joined hands with mobile payments platform mChek to enhance the value proposition for its movie rental customers.

    This partnership will allow all customers to use the mChek platform to renew their membership plans with

    This new service is the first of its kind in the DVD rental industry and allows customers to renew their membership plans with utmost ease and convenience using their mobile phones and continue enjoying membership benefits with

    In order to avail the service, customers need to first send “RENEW” to 55454. Non-registered members of mChek will get an IVR call from MChek asking for the mChek 6 digit pin number. Customers will then have to enter the 16-digit credit card number (only VISA/ Mastercard) along with the card expiry date and card verification value (CVV) number. Lastly the customer will be asked to renew his / her current membership plan with With this the customer is validated with his renewed membership plan and continues to be a member with This service will work across all telecom operators and all customers availing this service can use any Visa / Mastercard issued by any bank in India. chief operating officer Kamal Gianchandani said, “Today the mobile platform is the fastest growing platform and the most personalized form of marketing to reach customers. We are very happy to partner with mChek, which is a company we believe we are in sync with regards to innovation and focused on enhancing customer satisfaction. Our partnership with mChek will definitely get us one step closer to our customers and ensure faster and convenient value added services.”

    mChek chief executive officer Sanjay Swamy added, “We are extremely happy to partner with and help them cater to their vast growing customer base in a much easier way. currently is the largest online-offline movie rentals service in India and will be an important addition to our already growing diverse portfolio of clients across sectors with a fresh new perspective to our business.”